Kabliwalas

Industry

Premium Dry Fruits & Healthy Snacks (Founded in 1994 with a focus on quality packaging and trust)

Website: https://kabliwalas.com

Objective

Drive brand awareness and engagement through social media channels, positioning Kabliwalas as the go‑to premium dry‑fruit brand for health‑conscious consumers and gifting occasions.

Strategy

• Facebook & Instagram Ads: Highlighting the brand’s legacy (“Since 1994”), packaging innovation, and premium product range to attract snack‑lovers and gifting buyers.
• Audience Segmentation: Health‑conscious urban users, festive shoppers, gifting occasions (Diwali, Rakhi, etc.).
• Creative Formats: Carousel ads, short video stories, seasonal offer posts, UGC (user‑generated content) featuring happy customers.
• Engagement & Retargeting: Used social‑retargeting for visitors who browsed categories like “Dry Fruits & More” on the website.

Results That Speak

• Significant rise in social media engagement (likes + shares + comments) on premium‑product posts.
• Increase in website traffic from social ads, especially during gifting seasons.
• Higher brand recall and uplift in “premium snack” search interest tied to Kabliwalas.

The NINERED Touch

We didn’t just run ads — we built a narrative around quality, trust, and occasion‑based snacking. Every social post, visual, and caption aligned with Kabliwalas’s heritage and premium positioning.

Outcome

Kabliwalas strengthened its social media presence, resonated with target audiences, and positioned itself not just as a dry‑fruit store, but the premium dry fruit brand for health and gifting.

Services Used

Social Media Advertising (Facebook & Instagram) | Creative Development | Audience Segmentation | Retargeting & Engagement